the difference is how.
At HardSet, every detail is calculated: training, nutrition, mindset, recovery, and performance. It's where structure meets purpose. For the ones built from discipline, not motivation.
precision, accountability, and results that last.
What began as one coach’s pursuit of excellence has evolved into a team of professionals united by a single mission: raise the standard for coaching worldwide. Every principle inside Hardset and it's coaches come from years of refinement, mentorship, and results.
built from experience.
designed for you.
Founded by Brandon Guillen, IFBB Pro and creator of Vice Gym, HardSet was designed to challenge the industry norm.