the difference is how.

everyone works hard.

coaching for people who refuse to coast.

At HardSet, every detail is calculated: training, nutrition, mindset, recovery, and performance. It's where structure meets purpose. For the ones built from discipline, not motivation.

precision, accountability, and results that last.

the standard.

weekly check-ins

Monthly Mindset calls

customized training

performance app

hardset services

What began as one coach’s pursuit of excellence has evolved into a team of professionals united by a single mission: raise the standard for coaching worldwide. Every principle inside Hardset and it's coaches come from years of refinement, mentorship, and results.

built from experience. 
designed for you.

Founded by Brandon Guillen, IFBB Pro and creator of Vice Gym, HardSet was designed to challenge the industry norm.

built to

get hardset

dominate.

transform.

inspire.

outwork.

become.

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