leaders behind the standard.
Each coach operates under one principle: raise the standard.
the hardset team is made up of coaches who lead from experience
Brandon Guillen is an IFBB Pro, established name in bodybuilding and physique coaching, and founder of Vice Gym in Texas — a high-end space built for those serious about transformation. His expertise spans competitive bodybuilding, bikini prep, and lifestyle coaching, with a no-nonsense approach emphasizing precision and tailored results.
With the upcoming launch of HardSet, Brandon is expanding his impact — creating a leadership-driven coaching collective where hand-selected trainers work under his mentorship to elevate client results and build powerful, lasting careers in fitness. His mission is simple: to raise the standard, and help others do the same.
Brandon Guillen
Jona Meme is an IFBB Pro, former U.S. Marine Corps Force Fitness Instructor, and creator of The 4TP Method (Four Total Performance). Blending military discipline with elite bodybuilding precision, Jona has earned a reputation for helping athletes transform their bodies, energy, and confidence to embody their highest potential.
Through his exclusive coaching platform, he delivers a tailored experience that integrates customized nutrition, training, mindset, and lifestyle optimization to create lasting transformation. With 4TP, Jona’s mission is to redefine what’s possible for athletes in their prime — elevating the standard of performance, transformation, and leadership across the fitness industry.
Jona Meme
From a young age, Isaac struggled with being overweight and constantly faced bullying for the way he looked. Those experiences were difficult, but they ultimately became the foundation for his transformation. Isaac knew something had to change, and that’s when he discovered fitness. What began as a personal mission to rebuild confidence evolved into a lifelong passion for health, performance, and helping others unlock their true potential.
Over the years, Isaac has transformed his body and mindset. Through dedication, discipline, and continuous learning, he developed a deep understanding of training, nutrition, and peptide optimization to enhance overall performance and recovery. Today, that knowledge helps others achieve real, sustainable results.
Isaac's goal is to guide each client through a transformation that goes beyond aesthetics. He is here to help you build confidence, strength, and lasting habits that empower you to become the best version of yourself.
Isaac Trevino
